Low-cost rapid online advertising methods that work! (part 2)

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E-zine Advertising

Paying for advertisements in E-zines is maybe one of the most cost effective methods of paid advertising that is available on the internet today.

There are a great many free methods of advertising available to webmasters but the best kind of advertising (paid for OR free) is the kind that is delivered to an audience that is interested in what you are selling. A TARGETED audience will always produce the best advertising-dollar to sales ratio.

You can find a list of E-zines that are published by searching for them on the internet. No matter what the topic of your website is or the kind of products or services that you sell, you can rest assured that there are many, many E-zines being published everyday that are related in some way.

People subscribe to E-zines because they are looking for information related to a specific subject that they want to stay abreast of. That is the basic idea of all E-zines. They are not general publications like your daily newspaper or like many hard copy magazines.

They are subject-specific and the people who subscribe to them are focused on that one narrow subject so the mailing-list of the people who will receive your paid-for advertisement that you place in an E-zine that is related to your product or service is a mailing-list of your very best prospective customers. Now THAT is targeted advertising!

Advertising in E-zines that are being sent out to a list of your best prospective customers is very low. You can spend fewer dollars on this kind of target advertising and get better results than with just about any other kind of advertising.

The average cost of placing an advertisement in an E-zine will be between twenty and thirty dollars ($20-$30) per mailing and your results might just be spectacular.

It’s well worth making note on this one because E-zine advertising can be a great way to help you build your list. It does rely on you writing a great classified ad to get people to join your list. In future posts I’ll be showing you how to do this, so stay tuned!

Get started today by building a list of ezines you can advertise in (don’t forget they must relate to the subject of your own newsletter that you’re publishing, your list is just a list of those subscribers who subscribed to your newletter).

Here’s where you’ll find a list of ezines covering just about any subject you can imagine…

http://directoryofezines.com

Or just search Google for this term: “newsletter + your niche keyword” (include the quote marks either side and be sure to add the keyword for your chosen niche in your search term. Then contact each publisher to find out what their list size is and what their advertising rates are. Why not create a spreadsheet containing a list of these ezines and their advertising costs (rates). This gives you a great resource to go back to when you need a new place to advertise.