Your E-zine Publishing Success Mindset

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What is the most important success mindset you will need?

Is it the motivation to get rich? Is it the goal to become the most famous person on the Internet? How about trying to corner the Internet marketing niche blocking everyone from sharing the pie with you?

Regardless of your goals (no matter how noble or how twisted it may be), there is one very important principle you must never forget…

If you read the book ‘how to win friends and influence people’ by Dale Carnagie, you will find that no one cares how much you know unless they know how much you care!

This is a principle that touches deep at the core of each and every human being. It doesn’t change when you go online!

Because the person on the other side of YOUR newsletter is a human being who reads your newsletter because he or she is thinking, “What’s in it for ME?” If your newsletter doesn’t cater to their needs they will unsubscribe from your newsletter as quickly as they switch channels from a lousy television show.

You have to put yourselves in the shoes of your subscribers – What’s in it for them?

The more you give, the more you will get back. Therefore, you must start by giving away free information that is actually HELPFUL for your subscribers. Try giving them a special report or information that will help them SAVE MONEY, SAVE TIME, MAKE MONEY or SAVE EFFORT.

Remember, it’s not about you, it’s about them. There are thousands of E-zines available on the Internet. As a matter of fact, there are people online who probably subscribe to 10-30 of these E-zines and are receiving 10 e-mails from all these people AT ONCE!

What makes your newsletter or ezine different from the rest? People will only open your e-mail once you have gained their trust and established your credibility.

Once more success mindset you must always adopt besides helping others is to rule your business based on creating value. It might sound the same like what I’ve mentioned above, but look at it this way:

A good business is a business that provides value for others to the point that they are willing to pay ANY amount for it.

Good value benefits MANY parties at once:

• The merchant – you make money and gain satisfaction of course
• The subscriber – you educate them and help them
• Your suppliers – these are probably your ghostwriters or graphic designers. The ones who do the grunt work and help you build your business. When your products create value, you create more opportunities for THEM and they grow together with you.
• Your subscribers’ customers – it helps your subscribers to help them
• Your COMPETITORS – yes you help them but in a way that benefits YOU because YOU become the benchmark that they will have to match up to and your raving fans will worship you for being No.1