Leverage The Power of E-zine Marketing!

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How much does it cost to send an e-mail? Literally nothing! Compared to direct mailing, you are saving hundreds even thousands of dollars mailing free samples to people’s houses. But the greatest value you will every find in E-zine marketing is this:

The power of leverage!

Unlike e-mail marketing (although both are closely related), you need to sit down and assign each e-mail manually, (not to every single subscriber – that would be suicidal! But to use your autoresponder each time you want to send out a unique mail), an E-zine is something you plan way ahead of time.

Your sequential autoresponder sends out e-mails even when you are not sitting in front of the computer in a pre-set sequence. That is one of the main differences between e-mail marketing and E-zine marketing.

The power of leveraging is even stronger when it comes to E-zine publishing – you don’t have to send the e-mail manually when a new subscriber opts in to your mailing list.

E-zines can be constructed as an E-course

Another powerful feature of E-zines is the fact that you can structure your sequential autoresponder to look like a powerful E-course. That is one feature that has earned many Internet marketers thousands of dollars.

You can write your own E-course – for example: sales strategies for newbies E-course (5 part E-course daily) or how to arrange the perfect date (8 part E-course emailed to you every three days to give you time to try out your newly learnt techniques on your date assuming you have a few girlfriends or boyfriends!)

Used as a Pre-sell tool

Another powerful feature of E-courses is the fact that you can build a strong relationship with a new prospect and educate them about the product that you are trying to sell to them. The E-course can be used as a pre-sell and it is very effective to get the job done. People who are pre-sold do not need much convincing when you pitch your sales letter to them.

Customization

You can easily customize your E-course. Just do the editing to your e-mails. You don’t have to deal with any website or HTML at all if you want to amend the contents featured in your E-zine. You don’t need to be a technical genius in order to operate your own E-zine.

Short and to the point

Not everybody has the time all day to read long articles. An E-course a day or every three days is enough food for a busy person – especially other Internet marketers who are already making money online.

Other marketers would rather get the gist of what you are selling to them and make their purchases immediately if they feel that your product will help them save time or make more money.

You will discover many other advantages when you actually sit down and customize your own E-zine.

Before setting up your ListHero account I highly recommend you get your e-zine planned out first, miss this vital step and you miss out on the power of ListHero.

Take a look at the navigation on the right side of this page and scroll down until you come to the section called “recent posts”. There you’ll find all the information needed to get the very most out of your ListHero account.