AdWords And The Amazing Long-Tail

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While building lists using Adwords, how does one generate a list of relevant “keyword expressions” to generate leads with a high conversion rate?

Here’s the answer…

High conversions in AdWords are all about using highly targeted keyword phrases.

The main key to this is in using what are called “long-tail” keyword phrases because they are extremely specific and extremely targeted.

A long-tail keyword is a keyword phrase people type into a search engine that’s usually 3-5 (or more) words long.

Here’s a great online tool provided by Google that helps you find keywords…

Google Keyword Generation Tool

Here’s a secret technique we use to extract 1,000’s of long-tail keyword phrases at the press of a button…

1. Go to Google.com and search your root keyword phrase (this is usually 1-3 words long).
2. When you see the the results page for this search copy the entire url for this page.
3. Go to the online tool I’ve linked to above then select the button for generating keyword phrases using website content.
4. Paste the url of the search page you copied in step 2 to where t says: “Enter a web page URL”. Then press the “Get keyword Ideas” button”.

What happens then is Google goes and searches ALL the websites in the results page you were given earlier for words relating to your root keyword phrase.

This includes all the long-tail keyword phrases found on those websites on the results page.

Keep this under your hat because it’s a powerful technique few people know about that can generate an infinite number of long-tail keyword phrases for you to use.

Now the thing to bare in mind is these keyword phrases don’t get lots of traffic, but they DO get you HIGHLY targeted visitors.

Success with AdWords by and large “also” comes down to tapping into the frame of mind of the people searching with the keyword phrases you’ve selected.

So once you’ve built up your list of long-tail keyword phrases you need to make sure that when people arrive at your lead capture page (AKA squeeze page) that you give them what they’re looking for. Only then will they enter their names and email addresses.

A way of tapping into the frame of mind of your visitor from an AdWords search is to create a different squeeze page for each keyword phrase you use and include that keyword phrase within the headline of your page.

It’s more work I know but it does mean that you’re precisely matching people’s searches to your offer and maximizing your conversion rate.

I hope this helps.

That was a question from - Farhad Khurshed www.adcopytraining.com