Low-cost rapid online advertising methods that work! (part 1)
October 24, 2007 · Print This Article
Thanks for visiting! You may want to click here and subscribe to the ListHeroBlog by email. Be the first to know whenever we post new listbuilding tips, techniques and strategies.
Pay-Per-Click Programs
“It pays to advertise” is only half the story. The rest of the story is that you have to “pay to advertise”. I had a very wise friend once who told me that you always must ‘pay something for something’. He was right. Free advertising methods all cost time and the paid advertising methods all cost money. The idea is to get the most bangs for the buck, so to speak.
Your advertising budget is no doubt limited as most advertising budgets are. So you want each advertising dollar to produce as many conversions as possible.
Pay-Per-Click (PPC) has proven itself to be an extremely effective paid for method of advertising. It’s been around a long time now and it shows no signs of lessening…as a matter of fact, it grows stronger by the day.
The two best known pay-per-click programs are Google Adwords and Yahoo Search and Google Adwords is the one that seems to be gaining the most market share at the moment.
The trick to using pay-per-click advertising effectively is your key-word strategy in Adword campaigns and just how well you can analyze the results as the campaign progresses.
All pay-per-click advertising campaigns need to be set up so that the keywords that aren’t working can be filtered out and the ones that are really effective and are producing sales can be enhanced or improved upon.
One of the better things about pay-per-click advertising campaigns is that you are given the opportunity to set your own advertising budget so you do have control over how much money you will spend.
This is an extremely important feature for those who have limited advertising budgets and want to get the most they can out of a pay-per-click campaign and spend as few dollars as possible to do it.
Everyone always mentions Google and Yahoo, but they are not the only game in the market. I found Google to be far too expensive, plus they are extremely restrictive on which keywords you use. If it is not mentioned on your site about a gazillion times, they cut you off. Yahoo, nearly as expensive and I had less than 1% conversions. When I used Ask.com, the cost for Work at home was about 82 cents and had about a 2% conversion. That increased substantially after I learned to use negative keywords. Although keywords are important, I think that much more emphasis should be put on negative keywords-they can really improve your conversion rates by keeping the window shoppers out.