How To Bribe Your Subscribers…

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A bribe (a.k.a. a bonus) is something you offer to new subscribers when they opt in to your mailing list. This bonus could be something like a special report to an audio interview or video tutorial. Basically a bonus could be anything digital that you think would benefit your subscribers greatly.

Whether you decide to give one or not, is entirely up to you. There is no hard and fast rule as to whether you should offer a bonus for subscribing or not because there are many different types of niches out there and it will be hard to determine what bonuses to give and whether giving one at all will help you and your subscribers.

Take for example:

Suppose you are building a niche around the network marketing industry.

What kind of bonus can you give that will entice someone to stay on your mailing list?

A free report on how to generate more leads?

How to sponsor more downlines?

A training call on how to prospect over the phone?

Maybe even a video with a personal message from you on how to help them grow their business?

These are powerful examples that will entice people to opt in to your list while you try and position yourself as an expert in their eyes.

How about teaching them how to make money through investments?

This could be a tricky topic because what stocks to invest in usually fluctuates over time. It is no point putting a special report telling people what stocks to buy if it is going to be obsolete after a period of time.

Unless you are giving tips on the CONCEPT of investing and the mindset and attitude of an investor (unchangeable principles), it would be rather pointless to create a special report on a niche that fluctuates a lot.

How about the dating niche? Dating niches are always full of tips on the Internet. However this niche requires you to give tips that are really practical because you are dealing with the feelings of humans. What makes your bonus so compelling that you would gain the attention of your would-be subscribers?

How about house cleaning tips? Do you think it is better to put those tips in your up-front bonuses or within your newsletter or E-zine?

Either way, these are important issues to think about that only you would know whether offering a bonus is feasible or not. Building your business requires planning and once you plan which is the most feasible route, you must act on it.

Bear in mind one thing; never offer your best information upfront unless you have something really good installed for your subscribers. You would want to save your best information for your flagship product and not to put them as a bonus.

Make anything you offer for free as a bonus (or a bribe) incomplete …with the complete information being in your paid for product.

If you give everything away, you will have nothing left and the subscriber usually doesn’t appreciate it as much because they were given away ‘free’. Customers usually value something they paid money for. So make sure you know how to structure your products well to bring in the right crowd.