How To Plan Your E-zine’s Theme…

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The first thing to do is to decide on which niche market to focus on

When choosing a topic or a theme to publish your E-zine on, you must consider some important success factors that can determine how successful your E-zine will be.

Firstly, you must focus on a relevant, in-demand topic. Topic-wise, you will do well to cater to a starving market that will always want content on that topic. This topic doesn’t necessarily need to be a generic topic.

Sometimes a niche topic with very few customers can turn out to be very good quality customers that will happily part with their money to buy the products (plus there are less competition in highly specific niches, you just need to search for it.)

Try to focus on writing non-time sensitive topics. In other words, topics such as relationships and dating are timeless compared to a topic such as ‘Web 2.0’ because the web is constantly changing and you won’t know when ‘Web 3.0’ will be out any moment.

Information regarding the Internet changes every 18 months so what may seem like hot news will become yesterday’s news within the blink of an eye.

Timeless Niches

Religion and love are niches that have been on Earth long before the Internet even came into existence. You can talk about those niche markets and they will never change. You can also try the food niche (There will always be people around who need to eat food therefore there will always be chefs around cooking for anyone with a stomach to fill)

Do a search on Google or Overture keyword search to find hot markets.

Niche Potential Analysis

If you used Good Keywords to mine for keyword phrases, you will get an idea how many times this keyword was searched during the past month.

The next thing you need to do take this number and start comparing them with other search engine traffic. It is like matching the demand with the supply to see if there are too many people fishing in the same pond.

Start by taking the keyword phrases and search them on Google (in “quotes”) to conduct this test.

You don’t even need to be an expert in those niches or used their products before. Have you ever seen an excellent salesman sell women’s shoes to other women before? He doesn’t need to wear them to sell them (unless he is a weird cross-dresser).

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Try and find out what sort of affiliate programs are there for that special niche as well and try and structure your E-zine around it. If you are lucky enough to find the right niche with high demand and low supply, that means you are on the right track.