Low-cost rapid online advertising methods that work! (part 3)

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Banner and Website Advertising

Banner and website advertising sometimes gets a bum rap. There are those who tell you that it is a totally ineffective method of paid-for advertising but these folks are wrong. They probably just didn’t know how to use banner and website advertising effectively.

There is always a right way a wrong way and a better way of doing almost any kind of advertising whether it is free advertising or paid-for advertising and banner and website advertising is not the exception to that rule.

First let me explain that there are two basic ways in which banner and website advertising is charged for. There are PPI (Pay Per Impression) and PPC (Pay Per Click).

PPI means that you are charged each time your banner is displayed. That is anything that a web surfer visits the website where your banner is being displayed he will see you advertisement and whether he clicks on your advertisement or nor, you are charged.

PPC means that you are charged each time your banner is clicked on. That is when a web surfer visits the site on which your banner is displayed, sees the banner, clicks on it and is taken to your website there is a charge.

Now…the trick to making banner and website advertising effective is first to choose the websites where your banner will be displayed carefully. The websites that you choose must be DIRECTLY related to your products and services.

The copy that is on the home page of the website that you choose to display your banner advertising must be relevant to your products or services as well.

Unless there is an obvious connection, your banner ad will not be effective and you will simply be wasting money….maybe a lot of money. So the secret to effective banner advertising is all in the choices of websites that you make.