Maximize your ezine profits

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Once a subscriber has joined your ezine by filling out an opt-in form your name squeeze page where do they go next?

This one is really simple, make them a one time special offer on the page they arrive at after joining your list (or subscribing to your ezine). Normally what happens is a thank you for subscribing page is shown, this is a completely wasted opportunity!

Your One Time Offer can be:

• Your selling product that has additional irresistible bonuses that your prospect cannot find anywhere else. If he passes this offer but later decides to purchase your product, he will have to purchase it without the add-on bonuses.

• Your selling product at a huge discount. If your prospect passes the offer but later decides to purchase your product, he will have to pay at its full price.

• A product or package that cannot be found elsewhere. You can assemble a group of products you either own or other people’s (must be conveyed with Resell Rights) and sell at one irresistible price.

You can get a great free One Time Offer script here: http://askmichel.icoder.com/2006/08/06/simple-one-time-offer-script/

How profitable is ezine publishing?

Before we dive in on how much profits you can make, think about how much profits you can SAVE by starting your own Ezine.

Firstly, the only investment you will need is a domain name, web hosting, and an autoresponder account. Depending on your selection, your total cost will be somewhere between $30 - $100 a month.

Can you say, “DIRT CHEAP?”

I’m not kidding. You get your own shop (your website), your own unique house address (domain name), and your very own customer relationship manager (your autoresponder) all online working for you 24 hours a day 7 days a week.

Offline business owners drool when they are given such a figure (cost) and value! Sending an email is literally free. You don’t need to worry about postage costs, licking envelopes and paying the mailman to deliver your ‘letters’. This is direct marketing heaven!

You are literally saving thousands of dollars if you were to compare the cost of starting a conventional business.

Now let us talk about profits.

How much can one make from Ezine publishing? Well, the answer is, as much as you want it to be and as little as you want it to be!

There is no technical figure that one can assign as to how profitable an Ezine can be.

But there is one thing for sure; the income potential of an E-zine is UNLIMITED. Imagine having a subscriber list of hundreds of thousands of people. If you were to sell half of that very list a product worth a measly $20, you could make more than A MILLION DOLLARS by sending one e-mail.

I’m not kidding…

There are many top tier Internet marketers that have done it already and are making a consistent 6 figure income monthly while others have successfully launched 7 figure launches every few months.

This is not insane – in fact more and more people are jumping on the band wagon everyday.

Many individuals also claim to make about $10,000 per month through online marketing (using E-zines and other Internet marketing techniques).

However, we must bear in mind that this figure is meant for those who have put in the hard work and research and it is not something that can be done out of thin air – especially for those who are first starting out.

Regardless, E-zine marketing is a relatively low cost way to start out your Internet business.

The only failures in this industry are those who quit. I don’t guarantee that you might see money coming in during the first three to six months.

Some even take a year to break even or worse – make their first buck.

However, this shouldn’t discourage you because the profitability and low risk of E-zine marketing is something worth investing your time and money in.

The only thing you will lose is your time. Time spent in learning a new skill and building relationships with people online.

Make sure you persevere and work hard without expecting to be spoon fed like a baby. The world would be your oyster!

What is E-zine Publishing?

E-zine publishing is an online magazine. Much like in real life, it is simply a magazine that is delivered in a digital form. Most of the E-zines today are targeted towards Internet distribution and is meant to promote a website.

Normally, an E-zine usually caters to a particular niche or topic. It could be anything from ‘How to make money online’ to ‘How to train your pet’.

E-zines are distributed to their subscribers normally through e-mail. Normally people send E-zines to be published on a consistent, pre-planned basis. For example, an e-mail will be sent out everyday, every 3 days, weekly, biweekly or monthly.

These E-zines are distributed using an autoresponder. An autoresponder is programmed for every subscriber to receive the e-mails in a chronological format in a sequential order.

This is the biggest difference between an E-zine and it’s offline counterpart – an E-zine can send back issues anytime regardless of when the subscriber has opted in to the E-zine, the autoresponder will do its job of follow-up from the day the subscriber has opted in and will follow through until it’s ‘run’ is exhausted.

Today, the majority of E-zines are website driven. It would be a surprising fact to know that the first E-zines were delivered on an electronic format such as CD-ROM and delivered to the subscriber’s house by mail.

That was in the ‘stone age’ when the power of e-mails and autoresponders were not realized yet. But now, the majority of the formats stick with e-mails or they send out notifications (or updates) in conjunction with websites or blogs.

The e-mail usually contains the issue itself or a summarized format that ultimately links back to the original website for the main cheese.

There are two kinds of models related to E-zines – the free model and the paid model.

Many general interest E-zine publishers offer free access to all aspects of their online content while other publishers have opted to require a subscription fee to access premium articles or audio and video content (depending on the niche).

This does not mean that those free E-zines are not out there to make a profit. You can make a lot of money when you collect enough subscribers and you can sell them other online products. But the most important aspect of all is to collect targeted leads and compile them into your list.

There are other various sources of online profits that can be squeezed from E-zines such as promoting affiliate programs, building a relationship with your customers and gaining their trust.

Because you can’t talk face to face with a subscriber and neither can you have a cup of tea or a beer with them to build a relationship, therefore E-zines usually reflect the publisher’s offline personality in some way or another through the publication.

With millions and millions of websites and E-zines screaming for the attention of the reader, it is very crucial to structure your E-zine with good content. You don’t want your e-mails to wind up in their trash box so you have to be vigilant.

What’s your newsletter going to be about?

So you’re going to build a list of subscribers with your newsletter… that’s great news! It’s exactly what you need to be doing if you’re going to be a huge success online.

The questions then are:

1. Who is your target audience?

and most importantly…

2. What are you going to offer them that’s of unique value?

So many people haven’t even got the first clue about what to offer people… but when you know how to find the answer to this everything else is easy.

Here’s all you need to do…

Go here then request the free ebook: Niche Fortune Exposed

As soon as you’ve done this you’ll learn about another ebook called the “Niche Checklist Workbook”, this is where you’ll discover how to find out what to offer people. It’s a simple process to go through and will give you some excellent ideas on what your newsletter or ezine should be about and how to find your target audience. The Niche Checklist Workbook is an absolute MUST have if you’re new to this because it helps you to buid a solid foundation.

Do I really need a website for ezine list building?

In one word “yes!”.

A website is where you need to be able to send people to from your ezine emails. Now don’t get me wrong here because whilst I say you do need a website …you don’t need to create or own your own products, your ezine takes care of that.

What you use a website for is as a place to make recommendations, as place to offer people the chance to join your other lists and a place to communicate ideas and instructions to your ezine subscribers. So having a website is essential!

Now here’s where ListHero comes in because when you own a website you can gain the full leverage ListHero provides you when building your list of ezine subscribers. It’s your website where you include your ListHero squeeze box which becomes a major tool in helping you build your list.

As always I recommend going the paid route when setting yourself up online because of the reliability you get in return (you get what you pay for). You can go the free route but be prepared to put in some more work, take a few more risks and not make as quick a progress as others who are more serious about their online success.

For anyone looking for free website hosting (just to get started) there’s this web host…

www.DotEasy.com

Whist we’ve not used them ourselves other people say they’re good.

For paid hosting we recommend…

www.LunarPages.com

I’ve used them myself and they’re extremely goo plus you get $100’s worth of great CoffeeCup website building software for free! It’s a sweet deal!

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