How to Make Money from Your E-zine
December 19, 2007
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What are some other known methods of monetizing your Ezine other than selling advertising space and endorsing products? There are several, all of which will produce varying results depending on the demographics that comprise your industry and list.
One of the other known methods of monetizing your E-zine is using contextual advertisements. Rather than sending out the text of the E-zine in email format, you can send an email with a link to the E-zine issue. You can then include contextual advertisements around the E-zine issue.
This method isn’t well known or practiced, but can be quite effective. Additionally, setting up your E-zine like this can also increase the back-end traffic you receive from E-zine subscribers.
Rather than attempting to get E-zine readers to move from the email to your site, you can simply direct them there everyday, so they are more comfortable with it.
One of the other known methods of monetizing your E-zine involves using expert interview issues. Each month, you can interview some expert in your field, be it a business owner, professional, or instructor – and ask him/her to give some tips and talk about his/her best products.
At the end of the interview, you can then include an affiliate link to that person’s site.
Another way in which you can monetize your Ezine is by including lists of recommended resources for every issue. For instance, you could outline some specific technique, such as creating an autoresponder series; and, at the end, you could include all of the tools and resources they should consider purchasing if they decide take this route.
If you use this technique, you will want to link to the list of resources, rather than providing a list of links in the email. The more links you have the email, the higher its spam score will be.
However you decide to monetize your Ezine, remember that your options are not limited to the most obvious or common methods; those just happen to be the easiest methods to use.
7 Quick Steps To Setting up Your Website and Autoresponder
November 22, 2007
Step 1: Decide on a theme
Stick to a single theme, or a group of related themes. Don’t mix and match everything and try to be as targeted to ONE niche as you can. You can pick up a free ebook here called Niche Fortunes Exposed, it reveals the secrets to making a fortune from Niche Marketing.
Click here for your free Niche marketing ebook
Step 2: Match your theme with your chosen domain name
Make sure you keep it short, simple to remember and include the keywords.
One of the best places to buy a domain name from is fromGoDaddy.com
Step 3: Brand your website
Make sure your website stands out from the crowd. The average person sees an average website and browses off somewhere else.
You can get free website templates from oswd.org
Step 4: Optimize your theme for Google search
Make sure your title for your website is a keyword that will get ranked easily on Google and people will want to search for it.
Here’s an excellent keyword research tool that tells you what keyword phrases people are using it’s called SEOBook.
Step 5: Further optimize your articles or blog posts for Google search
Do the same for the articles you are writing on your website or blog post if the website you have created is a blog. As long as you have content lying around, Google’s spiders will pick it up and lead traffic to your website. You can get huge volumes of free website content to use on your website and in your ezine from any of these websites:
http://GoArticles.com
http://Ezinearticles.com
http://www.ArticleCity.com
http://www.IdeaMarketers.com
Bear in mind, it’s important that you use articles and information that contain your relevant keywords.
Step 6: Selling Products on Your Site
Make sure you have a killer sales letter ready. Your main product you plan to sell should be there once your subscribers have gone through enough pre-selling in the E-zine so that they are ready to purchase your product.
Here’s a product that’ll virtually write your sales letter for you. You can also use this same software to write a highly effective squeeze page. Bare in mind that even though your newsletter, ezine or ecourse is free you still need to sell it to your subscribers to persuade them to subscribe. The better you are at persuading them the more subscribers you’ll get.
Click here for instant sales letter writing software
Step 7: Advertising
Get as many people to subscribe to your newsletter as possible, even if it means using Google AdWords to bring in traffic.
Here’s an excellent free AdWords ecourse.
Now when it comes to the autoresponder, make sure you read the manual or the help file and really sit down and try and understand every single feature of it. Different autoresponders have very different features and you owe it to yourself to know it inside out because it will make or break your E-zine.
Click here for my recommended professional autoresponder
Once you have completed the sign up process, load one email address into the autoresponders mailing list. That would definitely be your OWN e-mail address.
Make sure you put yourself in the shoes of a common reader. You don’t want to screw up and have all your subscribers read all your mistakes like mailing the E-course out of the proper sequence or having the formatting come out wrongly. You have to work with it, until you know your autoresponder service inside and out!
I know this may take a little time, but believe me; it is far worth it than setting up your E-zine with all the costly mistakes. Doing so may also help you to tweak your autoresponder so you will gain and retain more and more subscribers!
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