Just 1 Question Is All It Takes

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Here’s today’s ListHero members question…

“How do I begin to entice my potential list personnel to want to receive or hear from me over time, before I begin to offer them something of value?” Question from Sam

Let’s assume it’s a list of subscribers Sam got from us here at ListHero that he wants to make more responsive…

You start out by asking your subscribers a single question…

Find out what your new subscribers problems are first, then provide them with a solution.

It doesn’t get any easier than this.

The question you ask could be like this…

“What’s your single biggest question about ____ that would help you ____ more effectively”

You’ll need to change the blanks to suite your list and target audience. I’m sure you get the idea.

Just ask your new subscribers to email you back their question.

Here’s where the real dialog begins and you start to build a relationship with your list of subscribers…

Because now they’ve told you how you can help them, through their question…

Do you see how easy this is?…

Just write back to those people who ask you a question… giving them your best answer and so proving your expertise.

Now what you do is you take that question and your answer and you ADD it to your autoresponder sequence of messages.

You can even add this same content to your blog or website!

This way your other subscribers also benefit from your answer and it gives you the extra content you need.

Because you’re using an autoresponder system your new subscribers will get this new content from you automatically.

More importantly…

In asking this question you’ll ALSO get to know very quickly what products and services you can offer to your subscribers (as an affiliate) to help them solve their common problems.

That’s “exactly” how you monetize your list.

Now in Sam’s case he already has a list so he should just start out by asking them the question I mentioned earlier.

Whilst your list is small you have the luxury of being able to personally reply to every question that’s asked. As your list gets bigger just pick the best questions people ask, but make it clear this is what you’re doing.

Imagine how much more responsive and loyal people will be to you when they “personally” get to make contact with you… as you help them solve a specific problem they have.

However…

There’s one word of warning that comes with this approach…

Don’t train your list to “only” expect content from you.

Because then when you go to make them an offer …like buy something from your recommendation (through your affiliate link) your responses will be extremely low.

What you should focus on is mixing content with offers 50/50…

Listen up…

If you’d like to make your list more responsive to your offers here’s what I want you to do…

Step 1: Make sure you’re using a professional autoresponder like this one here:

http://ListHero.com/autoresponder

Step 2: Write at least 3 messages to add to your autoresponder. The first message should ask the question….

“What’s your single biggest question about ____ that would help you ____ more effectively”

You’ll need to change the blanks to suite your list and target audience.

Step 3: Login to your ListHero account and write the best ad ever for your newsletter or list (this gets your more subscribers).

http://ListHero.com/login.php

Step 4: Make sure you enter your autoresponder email address into your ListHero account so we can send your new subscribers there.

If you do these things exactly as I say, I promise you your list will become highly responsive in a very short period of time!

Remember this…

The gold is “NOT” in the list… it’s in your “relationship” with your list.

This is why even small lists can generate substantial profits for their owners by following these simple steps.

I hope this helps.

AdWords And The Amazing Long-Tail

While building lists using Adwords, how does one generate a list of relevant “keyword expressions” to generate leads with a high conversion rate?

Here’s the answer…

High conversions in AdWords are all about using highly targeted keyword phrases.

The main key to this is in using what are called “long-tail” keyword phrases because they are extremely specific and extremely targeted.

A long-tail keyword is a keyword phrase people type into a search engine that’s usually 3-5 (or more) words long.

Here’s a great online tool provided by Google that helps you find keywords…

Google Keyword Generation Tool

Here’s a secret technique we use to extract 1,000’s of long-tail keyword phrases at the press of a button…

1. Go to Google.com and search your root keyword phrase (this is usually 1-3 words long).
2. When you see the the results page for this search copy the entire url for this page.
3. Go to the online tool I’ve linked to above then select the button for generating keyword phrases using website content.
4. Paste the url of the search page you copied in step 2 to where t says: “Enter a web page URL”. Then press the “Get keyword Ideas” button”.

What happens then is Google goes and searches ALL the websites in the results page you were given earlier for words relating to your root keyword phrase.

This includes all the long-tail keyword phrases found on those websites on the results page.

Keep this under your hat because it’s a powerful technique few people know about that can generate an infinite number of long-tail keyword phrases for you to use.

Now the thing to bare in mind is these keyword phrases don’t get lots of traffic, but they DO get you HIGHLY targeted visitors.

Success with AdWords by and large “also” comes down to tapping into the frame of mind of the people searching with the keyword phrases you’ve selected.

So once you’ve built up your list of long-tail keyword phrases you need to make sure that when people arrive at your lead capture page (AKA squeeze page) that you give them what they’re looking for. Only then will they enter their names and email addresses.

A way of tapping into the frame of mind of your visitor from an AdWords search is to create a different squeeze page for each keyword phrase you use and include that keyword phrase within the headline of your page.

It’s more work I know but it does mean that you’re precisely matching people’s searches to your offer and maximizing your conversion rate.

I hope this helps.

That was a question from - Farhad Khurshed www.adcopytraining.com