ListHero Top 10 Listbuilding Articles…

December 24, 2007

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Here’s your top 10 list of listbuilding articles from the ListHero blog (as chosen by you)…

1. How to format your Ezine…
http://listheroblog.com/index.php/list-building/ezine-list-building/how-to-format-you-ezine/

2. “Do You Have Content For Your E-zine or Newsletter?”
http://listheroblog.com/index.php/newsletter/do-you-have-content-for-your-e-zine-or-newsletter/

3. “Build your opt-in subscriber list with every web page!”
http://listheroblog.com/index.php/list-building/build-your-opt-in-subscriber-list-with-every-web-page/

4. How To Start an Ezine…
http://listheroblog.com/index.php/list-building/ezine-list-building/how-to-start-an-ezine/

5. Your ad for your ad?
http://listheroblog.com/index.php/list-building/your-ad-for-your-ad/

6. 7 Quick Steps To Setting up Your Website and Autoresponder
http://listheroblog.com/index.php/list-building/opt-in-list-building-tools/7-quick-steps-to-setting-up-your-website-and-autoresponder/

7. You asked for it! You’ve got it!… more ListHero promo tools
http://listheroblog.com/index.php/list-building/more-listhero-promo-tools/

8. How To Bribe Your Subscribers…
http://listheroblog.com/index.php/list-building/lead-generation/how-to-bribe-your-subscribers/

9. The Importance of Double Opt-in for Your Ezine…
http://listheroblog.com/index.php/list-building/ezine-list-building/the-importance-of-double-opt-in-for-your-ezine/

10. How to build a subscriber list for free…
http://listheroblog.com/index.php/list-building/how-to-build-a-subscriber-list-for-free/

Happy Christmas from everyone at ListHero.com! 

How to Make Money from Your E-zine

December 19, 2007

dollar How to Make Money from Your E-zine

What are some other known methods of monetizing your Ezine other than selling advertising space and endorsing products? There are several, all of which will produce varying results depending on the demographics that comprise your industry and list.

One of the other known methods of monetizing your E-zine is using contextual advertisements. Rather than sending out the text of the E-zine in email format, you can send an email with a link to the E-zine issue. You can then include contextual advertisements around the E-zine issue.

This method isn’t well known or practiced,
but can be quite effective. Additionally, setting up your E-zine like this can also increase the back-end traffic you receive from E-zine subscribers.

Rather than attempting to get E-zine readers to move from the email to your site, you can simply direct them there everyday, so they are more comfortable with it.

One of the other known methods of monetizing your E-zine involves using expert interview issues. Each month, you can interview some expert in your field, be it a business owner, professional, or instructor – and ask him/her to give some tips and talk about his/her best products.

At the end of the interview, you can then include an affiliate link to that person’s site.

Another way in which you can monetize your Ezine is by including lists of recommended resources for every issue. For instance, you could outline some specific technique, such as creating an autoresponder series; and, at the end, you could include all of the tools and resources they should consider purchasing if they decide take this route.

If you use this technique, you will want to link to the list of resources, rather than providing a list of links in the email. The more links you have the email, the higher its spam score will be.

However you decide to monetize your Ezine, remember that your options are not limited to the most obvious or common methods; those just happen to be the easiest methods to use.

What Do You Need to Start Your Own E-zine

December 12, 2007

Starting an effective E-zine that generates consistent revenue isn’t as hard as it might appear on the surface. In fact, to get started, all you need is a very basic set of tools, including an autoresponder with a broadcast system, a website (although this is option), and a series of E-zine content.

For the autoresponder, you can use the services of a company like http://www.getresponse.net or http://www.aweber.com, which both have a reputation for getting emails through to subscribers – and both of which have broadcast services.

Additionally, both of these services will allow you to send out an automated series of messages to subscribers, will create opt-in forms for you, and will track subscriber statistics for you.

If you prefer to do most things yourself – and also need to save some money – you could take a somewhat less effective route and setup your own autoresponder by purchasing a script.

This option is problematic for a number of reasons, but if you’re up to the challenge, you may be able to get it to work for you reasonably well.

The next thing you will need to start your own E-zine is a website, which is optional, but is usually a good idea, anyway. Having a website will make the opt-in process more effective, as it will allow you to setup a form and then send traffic to it. Additionally, it will allow you to create copy next to your opt-in list.

The last thing you will need to start your own E-zine is a series of E-zine content.

Today, this is relatively easy to find. You can pull it from articles directories, you can purchase private label autoresponder courses, and you can even hire someone else to write all of the articles for your E-zine. Whichever route you do end up taking, just make sure that the content you provide is high-quality.

This is the key to increasing your subscription base – and subsequently making more money.

What motivates people to buy?

December 6, 2007

Here’s an interesting post I made on my other blog all about understanding what motivates people to buy. This same knowledge can be applied to what makes people “subscribe”.

Check this out:

http://bigsellingwebsitedesign.com/index.php/boosting-your-conversions/understanding-what-motivates-people-to-buy-then-pushing-all-the-right-buttons/